The first player to the 100-point target wins. Each round all players get 7 new letter cards. A die is rolled to determine the length of the word that will score points in that round. (Ex. If a 4 is rolled, only 4-letter words score points that round.) Roll a bull's-eye, and the roller gets to determine that round's word length.
Each letter card has a value attached to it. Some special letter cards have a range of values (Ex. 0 - 2) where a player gets to choose the value (0, 1 or 2) if that card can be used in a word. Playing at the same time, using their own cards, players have one minute to make a word of the determined length for that round.
At the end of each round, players advance their tokens by the number of points in the word they made, starting with the player who rolled the die. Choose carefully. Your highest-scoring word isn't always your best choice. There are consequence targets on the board (red - always beneficial; black - take a chance) that can help you get to the final goal fastest. Land on a target - take the consequence. Making the best use of these targets is the key to winning.